We develop behavioral design and market research programs using state-of the art research methods and insights in psychology, neuroscience, and behavioral economics.
Innovative behavioral toolbox
In order to understand real behavior, thoughts and emotions, we need to delve beneath the surface. Our team unites an innovative toolbox of quantitative and qualitative behavioral research methods that allows just that, going from implicit survey techniques and mystery visits to eye tracking and emotion scanning. We draw on a variety of research methods to fit your specific business challenge.
Go beyond what people say by using implicit methods.
Influence the context and choice architecture of human decisions.
Optimize price points and use psychological pricing tactics.
Observe what people really do instead of what they say they do.
Understand what really captures human attention (e.g., in ads).
Map human emotions using facial EMG, GSR and other methods.
Our tailor-made research approach starts from your strategic business challenge. We select the right tools to understand the underlying emotions and thoughts of your target audience. We tailor our approach to your needs, formulating valuable strategic recommendations that you can apply immediately. Our unique combination of academic research experience and business expertise enables us to formulate evidence-based recommendations that deliver strategic business impact.
Inspiration & training
We regularly provide inspiration sessions, webinars and training on topics such as psychological pricing, neuromarketing, behavioral design, and nudging. In these sessions, we create awareness and provide concrete tools & advice that can often be applied the same day. Contact us for more information.