Based on knowledge of how the human brain works, we help you to understand, influence, and predict human behavior and formulate answers to complex marketing, management, and societal issues.
In the fight against wildlife trafficking, raising awareness is not enough—driving real behavioural change is key. Sapience applies behavioural science to uncover the psychological drivers and barriers behind citizens’ attitudes and actions, enabling the design of campaigns that close the gap between concern and action.
In today’s attention economy, reliable measures of consumer attention and engagement are essential for guiding the media and advertising landscape. Sapience leverages eye-tracking and emotion-recognition technologies to identify robust, reliable ad impact metrics.
Sapience assessed people’s attitude towards Covid-19 vaccines in a research that is meant to support the Governments’ effort to proceed with their vaccination plans.
Evaluating the effectiveness of advertising is notoriously hard. Does the ad capture the attention of the audience? Is it really worth the investment? Zerocopy turned to Sapience to find answers.
Sunday creates branded merchandise that employees, customers, and fans love to wear - even on a Sunday. To find out what impact branded fashion has on employees, Sunday turned to Sapience.
How do you increase payments among people who refuse to pay a train ticket? NMBS, the Belgian railway, partnered with Sapience to explore the effectiveness of nudging interventions.
An international headphone brand is currently redesigning its brand values. To strengthen these values, they decided to look for an artist - an influencer. Sapience helped the client to identify the right artist. How? Through implicit methods.
The trading of exotic pets in the EU is a problem that often remains under the radar. How many exotic pets are there in the EU? And what is the general level of welfare of these exotic pets? Sapience was contacted by EFA to impact policy-making through market research.
Littering is a huge environmental and societal problem. In some contexts, like train stations, this is evidenced very clearly. Therefore, the NMBS decided to partner with Sapience to strive for cleaner train stations.
In urban areas globally, standing to one side of the escalator ensures smoother pedestrian flow. Since this convention is not really ingrained, NMBS (the Belgian railway) teamed up with Sapience to nudge the commuters to stand on one side of the escalator, thereby improving the overall commuting experience.