Based on knowledge of how the human brain works, we help you to understand, influence, and predict human behavior and formulate answers to complex marketing, management, and societal issues.
Revealing the reasons of vaccination hesitancy in Belgium
Revealing the reasons of vaccination hesitancy in Belgium
SurveysPolicy-making
Sapience assessed people’s attitude towards Covid-19 vaccines in a research that is meant to support the Governments’ effort to proceed with their vaccination plans.
Eye-tracking to determine ad effectiveness
Eye-tracking to determine ad effectiveness
Eye-trackingAdvertising
Evaluating the effectiveness of advertising is notoriously hard. Does the ad capture the attention of the audience? Is it really worth the investment? Zerocopy turned to Sapience to find answers.
Branded fashion leads to increased ambassadorship
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Branded fashion leads to increased ambassadorship
SurveysBranding
Sunday creates branded merchandise that employees, customers, and fans love to wear - even on a Sunday. To find out what impact branded fashion has on employees, Sunday turned to Sapience.
Improving payment rates through nudging & behavioral design
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Improving payment rates through nudging & behavioral design
Nudging
How do you increase payments among people who refuse to pay a train ticket? NMBS, the Belgian railway, partnered with Sapience to explore the effectiveness of nudging interventions.
Identifying the right influencer to reinforce new brand values
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Identifying the right influencer to reinforce new brand values
BrandingImplicit research
An international headphone brand is currently redesigning its brand values. To strengthen these values, they decided to look for an artist - an influencer. Sapience helped the client to identify the right artist. How? Through implicit methods.
Supporting EU policy-making on animal welfare through market research
Supporting EU policy-making on animal welfare through market research
Policy-makingInterviewsMystery shopping
The trading of exotic pets in the EU is a problem that often remains under the radar. How many exotic pets are there in the EU? And what is the general level of welfare of these exotic pets? Sapience was contacted by EFA to impact policy-making through market research.
Using nudging to tackle littering in Belgium’s busiest train stations
Using nudging to tackle littering in Belgium’s busiest train stations
Nudging
Littering is a huge environmental and societal problem. In some contexts, like train stations, this is evidenced very clearly. Therefore, the NMBS decided to partner with Sapience to strive for cleaner train stations.
